VIENNA, Austria - BioCraft Pet Nutrition, a manufacturer of cultivated meat ingredients for pet food manufacturers, announces that it has reached price parity with premium traditional meat.
Cultivated meat is grown from animal cells in vessels similar to those used in brewing and yoghurt making. This leads to a number of benefits, including customizability of the meat’s nutritional profile, manufacture under sterile conditions, and—crucially—no harm to animals. Cultivated meat is also far more sustainable than traditional meat on all metrics ranging from land use, water use, and emissions.
Although the pet food industry has seen little innovation in past decades, demand for pet food has increased substantially. The global pet food market was valued at $143 billion in 2023 and is growing at a compound annual growth rate of 5.3%. This growth puts increased pressure on an already strained traditional meat supply chain, which pet food companies say has caused them to experience major supply and price shocks in the past five years. Factors such as this, combined with higher consumer awareness of sustainability, pet health, and agricultural animal welfare has driven demand in the pet food industry to look for alternatives to traditional meat. Cultivated meat ranks highly as one of these new solutions.
The major barrier to the commercial use of cultivated meat in pet food to-date has been price, which has traditionally been several orders of magnitude higher than traditional meat. Recognizing that cultivated meat is only a viable option if it is price-competitive with premium traditional meat, BioCraft has been laser focused on identifying solutions that make this ingredient affordable, while maximizing its nutritional profile.
To achieve price parity and a robust nutritional profile required re-imagining the cultivated meat manufacturing process entirely. Typically, the nutrient-rich growth media in which cultivated meat cells are grown is discarded. BioCraft discovered that this growth media can be specifically formulated to provide a nutritious part of the final cultivated meat product, which more closely mimics the nutritional characteristics that are found in traditional meat derived from an animal-based diet. This innovative approach involves zero waste of nutrient inputs, instead leveraging them to bolster the final nutritional value of the ingredient. The result of this efficiency means that BioCraft has achieved a US$2.00-2.50/lb sale price of its cultivated meat—making the product competitive with premium meat in pet food.
“We see this as a breakthrough moment for cultivated meat for pet food” said BioCraft founder and CEO Shannon Falconer. “Achieving price parity and a robust nutritional profile for pets were the only elements holding back cultivated meat for the pet food industry—and BioCraft has now achieved both.”
BioCraft plans to have their cultivated meat in brand name products on shelves in early 2026.
Shannon Falconer | Founder & CEO, BioCraft Pet Nutrition | [email protected]
Founder Shannon Falconer and her dog River. Photo: BioCraft Pet Nutrition
Great Dane Gracie sampling BioCraft’s cultivated mouse Photo: BioCraft Pet Nutrition
Chihuahua Liam sampling BioCraft’s cultivated mouse Photo: BioCraft Pet Nutrition